Local Boy Outfitters

Some brands sell you a look. Local Boy sells you a place you already know.

Started in 2012, Local Boy Outfitters built its whole identity around the stuff that actually fills a Southern weekend — back roads, small towns, the water, the woods, and whoever shows up on the tailgate. The logos land because they're honest, the tees are comfortable enough to live in, and the price point means you don't have to think twice about grabbing two.

We stock Local Boy at both Baum's locations and online because it's the easiest yes in the store. Somebody comes in for work boots and walks out with a rope hat for the truck and a tee for their kid. That's Local Boy.